浙江大學旅游管理系（浙江大學旅游管理系）

大學簡介

浙江大學成立于1897年，前身"求是書院"，是中國人最早自己創(chuàng)辦的新式高等學府之一。是首批進入國家"211工程"和"985工程"建設的重點大學之一。在長期的辦學過程中，浙江大學以嚴謹?shù)那笫菍W風培養(yǎng)了大批優(yōu)秀人才，以執(zhí)著的創(chuàng)新精神創(chuàng)造出了豐碩成果。

浙江大學師資隊伍整體力量雄厚。現(xiàn)有中國科學院院士15名，中國工程院院士12名，973項目首席科學家9名，長江特聘（講座）教授51名，杰出青年基金獲得者67名。高水平的研究生導師隊伍和良好的科研實驗條件，為開展高水平的研究生教育打下了堅實的基礎。

系所簡介

旅游管理系現(xiàn)有教師20人，其中博士研究生導師1人，教授5人，副教授8人，講師6人，師資博士后1人。設有旅游研究所和飯店管理研究所，在多年的研究、教學和實踐中，確立了中國飯店優(yōu)化管理模式研究，旅游開發(fā)、規(guī)劃與戰(zhàn)略研究，旅游與休閑消費行為研究等三個主要的特色鮮明的研究方向，并在融城市規(guī)劃、建筑設計、景觀規(guī)劃于旅游規(guī)劃的旅游規(guī)劃交叉研究，融飯店規(guī)劃、設計、建設、運行于一體的飯店綜合發(fā)展研究，融節(jié)慶、會展、專題活動、民俗活動、文化活動、藝術活動的設計、規(guī)劃、管理于一體的旅游社會文化活動研究方面形成了自己的研究優(yōu)勢。

概況

近年來，旅游管理系承擔國家、省市及企業(yè)各類研究項目80余項，發(fā)表論文160余篇，出版專著、教材24部。

旅游管理系不僅培養(yǎng)（旅游）管理學士、碩士、博士、博士后，而且是國家旅游局全國旅游飯店總經(jīng)理崗位培訓基地、全國旅行社總經(jīng)理崗位培訓基地、全國旅游飯店銷售部經(jīng)理崗位培訓基地。旅游管理系立足浙江省，面向全國，為旅游業(yè)的發(fā)展著力打造、培養(yǎng)和輸送了大批德才兼?zhèn)涞闹懈呒壜糜喂芾砣瞬?、教育人才和科研人才?/p>

旅游管理系堅持教學、科研、實踐并重原則，以領先的科研為基礎，把為全國旅游企業(yè)和政府旅游主管部門提供咨詢與服務作為己任，并在咨詢實踐中取得了良好的企業(yè)效益、社會效益。

本科專業(yè)核心課程：管理學、旅游學、飯店管理、旅行社管理、旅游規(guī)劃與開發(fā)、旅游景區(qū)管理、休閑學、會展與節(jié)事管理、市場營銷、財務管理、人力資源管理、管理信息系統(tǒng)等。

系副主任：周玲強教授(主持工作), 鄒益民教授

The Department of Tourism Management

The Department of Tourism Management was founded in 1980. It offered, in the field of tourism management, the first bachelor's degree program in China sponsored by China National Tourism Administration, and the first master's degree program. It has been authorized to award the doctoral degree and is also the first to take in postdoctoral researchers in this field.

The department has 20 faculty members, of whom 5 are professors, 1 being supervisor in doctoral programs, 8 associate professors, 6 lecturers and 1 postdoctoral teacher. It includes two research units: the Institute of Tourism and the Institute of Hospitality Management. With more than 20 years of teaching, research and practice, the department has formed three distinctive research directions:

―Optimized Hospitality Management Mode in China;

―Tourism Development, Planning and Strategy;

－Tourism and Leisure Consumption Behavior.

The department has also achieved its distinctive superiority in cross-disciplinary research on tourism planning which integrates city planning, architecture design and landscape planning into it, in research on comprehensive development of hotels which involves hotel planning, design, construction and operation, and in research on cultural social tourism activities which include the design, planning and management of festivals, exhibitions, special events, folk custom activities, cultural and artistic activities. In recent years the faculty of the department have completed more than 80 research projects of national, provincial, and industrial level respectively, published more than 160 research papers and 24 academic books and textbooks.

The department is not only a training cradle for bachelors, masters, doctors and post doctors of (tourism) management, but also a training base designated by China National Tourism Administration for general managers and sales managers of tourist hotels and general managers of travel agencies. It has contributed a lot to the development of the country's tourism industry by turning out a large number of excellent research, teaching and managerial personnel with both ability and integrity.

The department adheres to the principle of laying equal stress on teaching, scientific research and practice. Based on the leading position in scientific research, taking providing consultation and services for government departments and various tourism enterprises around the country as its task, the department has made great contributions to enterprise profit and social profit.

Deputy Director: Professor Zhou Lingqiang(charge), Professor Zou Yimin